Operator-led strategy and market intelligence for insurance, superannuation and wealth leaders

Direct Insights combines senior executive experience with a proprietary intelligence base of nearly 1,500 curated market developments — helping insurers, super funds, distributors and wealth businesses make sharper strategic, operational and growth decisions.

Intelligence demonstrations, entity profiles and tailored research packs available on request.

Senior operating experience, backed by structured market intelligence

Direct Insights is led by Brad Clarke, a senior insurance, superannuation and wealth executive with deep operating, strategy and transformation experience across Australia and New Zealand.

Brad has held interim executive, Chief Operating Officer, General Manager and senior strategy roles across life insurance, superannuation, wealth, direct distribution, operations and fund management. The work combines board-level thinking with practical delivery experience.

Clients and sector experience

Experience includes client work, interim executive roles, consulting engagements and senior market-facing roles across insurers, super funds, trustees, distributors, administrators and wealth businesses.

Retail life insurance

Examples: TAL, Zurich, MetLife, MLC, Acenda, ClearView, PPS Mutual. Strategy, proposition, pricing, advice-market and portfolio analysis.

Direct insurance and distribution

Examples: Greenstone, direct life distributors, aggregator channels and partner-led distribution. Market entry, channel strategy and operating model support.

Group insurance

Examples: TAL, MetLife, Aware Super, AustralianSuper and fund-insurer mandate analysis. APRA data, portfolio size, mandate history and claims/service themes.

Superannuation and trustees

Examples: Aware Super, Future Group, Mercer, Aon, ClearView Super, trustee and administration environments. Fund strategy, operating models, member outcomes and insurance arrangements.

Retirement and wealth

Examples: Resolution Life / Acenda, AMP, annuity and retirement-income providers. Product strategy, retirement income, market scans and competitor intelligence.

Operations and administration

Examples: Mercer, fund administration, insurance operations, claims, onboarding and service improvement. COO-level operating discipline and execution support.

Selected organisations connected to experience include Aware Super, Future Group, Mercer, Aon, Zurich, MetLife, Acenda, TAL, MLC, AMP, ClearView, Greenstone and PPS Mutual.

How we help

Growth &
market strategy

Strategic choices, market entry and growth prioritisation grounded in real market evidence.

Group insurance & superannuation intelligence

Fund-insurer relationships, mandate history, APRA data and portfolio context.

Retail and direct distribution strategy

Channel strategy, proposition fit, partner models and customer acquisition insight.

Claims, underwriting and operations improvement

Process redesign, operating models, service improvement and governance support.

Product, retirement and proposition design

Retail life, retirement income, annuities, product changes and competitor activity.

M&A, partnerships and market intelligence

Market mapping, due diligence, partnership options and strategic implications.

Integrated intelligence

Direct Insights brings together multiple sources to create a clearer picture of entities, markets and trends. Access to underlying intelligence modules is restricted; tailored extracts are available on request.

News timelines and key developments

Nearly 1,500 curated market intelligence records across insurance, superannuation, retirement, advice and wealth.

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APRA group insurance and fund-insurer relationships

Fund-insurer relationships, GRU data, group portfolios, funding structures and shareholder context.

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New business, market size and portfolio context

Business size, growth, new business, in-force and market-share indicators by entity and segment.

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Product changes and proposition updates

Product launches, pricing changes, retirement income developments and proposition shifts.

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AI case studies and capability signals

More than 100 AI, technology, automation and operating-model case studies from insurers and adjacent sectors.

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Mandates, partnerships and M&A activity

Group mandates, partnerships, M&A, distribution arrangements and ownership changes.

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Market intelligence available on request

Direct Insights maintains structured intelligence across Australian life insurance, superannuation, retirement income, direct distribution and related wealth markets. It is not a public database, but client-specific briefings, entity profiles, timelines and research extracts can be prepared for defined projects.

1,500curated market records 100+AI case studies Groupmandates & APRA data Entityprofiles & timelines

Selected roles and project examples

CEO

Interim executive leadership

Led a life insurance business through transition, bringing executive leadership, operating discipline and practical decision support.

COO

Chief Operating Officer roles

Held COO and senior operating roles across insurance, superannuation, wealth and fund-management environments.

GM

General Manager — superannuation business

Led a superannuation business across operating model, trustee relationships, member outcomes, insurance arrangements and performance.

Entity and market intelligence platform

Built a structured intelligence platform combining market developments, entity timelines, product changes, mandates, regulatory issues and AI case studies.

Growth strategy for life insurance businesses

Assessed opportunities across group, retail, direct and partnership channels, translating market evidence into practical growth priorities.

Claims, operations and process design

Developed operating-model materials, process architecture and governance artefacts for insurance and superannuation administration environments.

Retirement and annuity market analysis

Mapped retirement income product developments, annuity propositions, policy changes, competitor activity and adviser-market implications.

TPD

Claims and TPD market intelligence

Analysed claims trends, TPD sustainability, mental-health pressures, regulatory developments and insurer responses.

Why Direct Insights

Senior operator experience

Executive-level experience across insurance, superannuation, wealth, operations and strategy — not just external advisory.

Proprietary intelligence base

Structured market intelligence, entity timelines, APRA data, product changes and AI case studies to support better decisions.

Practical outputs for decision-makers

Clear, concise, actionable outputs designed for boards, executives, strategy teams and project sponsors.

Need a sharper view before a strategic decision?

Direct Insights supports executive teams, strategy functions and project sponsors with targeted research, market intelligence and practical execution support.